37% Of Men Think There Are Enough Women MPs. Female Politicians: Approach Negative Ads With Caution!

UK PSA Women & Politics Specialist Group

New Study Shows That For Female Politicians, Negative Ads Must … In The Capital …Past research has shown that most people view attack ads from women more negatively than similar ads coming from male headlined campaigns. Through a series of intensive focus groups, the Barbara Lee Family Foundation, in conjunction with Lake Research Partners and Chesapeake Beach Consulting has come out with some interesting findings of what kids of campaign ads actually work for women. Below are some takeaways from their study.

  • Voters are okay with negative ads, as long as they are subtle, and appear to be done by real people rather than actors.
  • Voters liked it when women were humorous in their negative ads. Humor also made the ads more memorable.
  • Voters prefer negative ads that end on a positive note, with the candidate saying what they will do, rather than just talking about how they are better…

View original post 831 more words

Advertisements

About birgitstoeckl

gender & communication expert, researcher, networker, activist.
This entry was posted in visual communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s